{"id":20,"date":"2025-08-20T13:07:46","date_gmt":"2025-08-20T13:07:46","guid":{"rendered":"http:\/\/localhost\/wordpress\/ishtara\/?page_id=20"},"modified":"2026-01-30T07:56:56","modified_gmt":"2026-01-30T07:56:56","slug":"about-us","status":"publish","type":"page","link":"https:\/\/draftsite1.com\/ishtara-jewellery\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"\t\t
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HOME \/ ABOUT US<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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ABOUT ISHTARA JEWELLERY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CRAFTING TIMELESS BEAUTY & LASTING MEMORIES IN SINGAPORE SINCE 1986<\/b>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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 Ishtara is committed to exceptional quality and meticulous craftsmanship. Inspired by both modern trends and traditional designs, we bring together a complete range of jewellery for all your fashion needs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Celebrating Over 40 Years of Heritage, Craftsmanship, and Lasting Legacy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Inspiration Behind Ishtara\u00a0<\/strong><\/p>

Ishtara creates jewellery that honours the strength, spirit, and brilliance of every individual. Inspired by the Sanskrit words \u201cIshq\u201d (Love) and \u201cTara\u201d (Star), our name reflects a vision to craft pieces that shine with meaning and emotion.<\/p>

A Legacy Since 1986<\/strong><\/p>

Rooted in a rich tradition, Ishtara Jewellery began as Indian Jewellers in Singapore, serving the community with timeless craftsmanship. As the world evolved, we rebranded to Ishtara, blending contemporary style with our cultural legacy. Today, our every collection reflects this journey and honours our heritage while embracing modern elegance.<\/p>

Global Recognition in Jewellery Craftsmanship<\/b><\/p>

We are proud to be Singapore\u2019s first homegrown jeweller awarded the World Diamond Mark, reflecting our commitment to ethically sourced, high-quality diamonds. Our certifications, including DES, IGI, GIA, SGL, SJA, and BIS Hallmark, further ensure trust, quality, and authenticity.<\/p>

Heritage, Craft, and Contemporary Vision<\/strong><\/p>

For over 40 years, Ishtara Jewellery has been a trusted name in Singapore, building a legacy of craftsmanship, quality, and timeless designs. We have celebrated countless special moments with our customers, blending tradition with contemporary elegance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Vision<\/h3>

To be Singapore\u2019s leading jewellery brand, catering to the niche market while fulfilling consumer needs with a comprehensive range of products and services.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Mission<\/h3>

To offer best-in-class jewellery with affordable pricing, unique designs, and a contemporary range, catering to consumers of all ages and style.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OUR
BRAND ESSENCE<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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As we step into the next chapter of Ishtara, <\/span>Power. Love. Soul. You.<\/b> stands as our promise to craft jewellery that honours your emotions, celebrates your milestones, and reflects the beauty of your journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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POWER<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Power is the strength within you: the courage to grow, to express, and to celebrate your moments. It is the confidence you feel when choosing a piece that reflects your identity and achievements.<\/p>

Jewellery becomes powerful only when it becomes yours, when your story gives it life. From the first piece you bought to the gift you chose for someone special, Power transforms jewellery into a symbol of who you are and how far you’ve come.<\/p>

At Ishtara, Power is the bond we share with every customer who has trusted us for 40 years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LOVE<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Love is at the heart of every story we\u2019ve witnessed for four decades: a daughter\u2019s first earrings, a wedding necklace, and a mother\u2019s cherished gift. Love is not made of gold. Love is made of moments.<\/p>

We are honoured to be part of these moments, becoming a bridge between you and the people you treasure. Every detail carries the love shared between our customers and their relationships.<\/p>

Love connects us\u2014You and Ishtara\u2014across generations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOUL<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Soul is the essence that brings jewellery to life, your memories, your values, and your roots. It is the invisible thread linking your heritage to the stories you pass on.<\/p>

At Ishtara, Soul comes from our artisans, our legacy, and most importantly, You, because your meaning and emotion turn every jewel into something timeless.<\/p>

Jewellery becomes extraordinary not just by how it looks, but by the Soul you bring into it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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YOU<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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You are the beginning, the journey, and the purpose of everything we do. Every creation honours your individuality, your milestones, and the memories that make your life meaningful.<\/p>

For 40 years, Ishtara has walked beside You, celebrating your story and reflecting your true essence in every piece. We exist to empower You, to inspire You, and to remind You that your story matters.<\/p>

At Ishtara, it has always been You who completes the story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OUR BRAND ESSENCE<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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POWER
LOVE
SOUL
YOU\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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As we step into the next chapter of Ishtara, <\/span>Power. Love. Soul. You.<\/b> stands as our promise to craft jewellery that honours your emotions, celebrates your milestones, and reflects the beauty of your journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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POWER<\/h5>

Power is the strength within you: the courage to grow, to express, and to celebrate your moments. It is the confidence you feel when choosing a piece that reflects your identity and achievements.\n\nJewellery becomes powerful only when it becomes yours, when your story gives it life. From the first piece you bought to the gift you chose for someone special, Power transforms jewellery into a symbol of who you are and how far you've come.\n\nAt Ishtara, Power is the bond we share with every customer who has trusted us for 40 years.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LOVE<\/h5>

Love is at the heart of every story we\u2019ve witnessed for four decades: a daughter\u2019s first earrings, a wedding necklace, and a mother\u2019s cherished gift. Love is not made of gold. Love is made of moments.\n\nWe are honoured to be part of these moments, becoming a bridge between you and the people you treasure. Every detail carries the love shared between our customers and their relationships.\n\nLove connects us\u2014You and Ishtara\u2014across generations.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOUL<\/h5>

Soul is the essence that brings jewellery to life, your memories, your values, and your roots. It is the invisible thread linking your heritage to the stories you pass on.\n\nAt Ishtara, Soul comes from our artisans, our legacy, and most importantly, You, because your meaning and emotion turn every jewel into something timeless.\n\nJewellery becomes extraordinary not just by how it looks, but by the Soul you bring into it.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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YOU<\/h5>

You are the beginning, the journey, and the purpose of everything we do. Every creation honours your individuality, your milestones, and the memories that make your life meaningful.\n\nFor 40 years, Ishtara has walked beside You, celebrating your story and reflecting your true essence in every piece. We exist to empower You, to inspire You, and to remind You that your story matters.\n\nAt Ishtara, it has always been You who completes the story.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ishtara Certifications & What They Mean\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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