ABOUT ISHTARA JEWELLERY
Ishtara is committed to exceptional quality and meticulous craftsmanship. Inspired by both modern trends and traditional designs, we bring together a complete range of jewellery for all your fashion needs.
Celebrating Over 40 Years of Heritage, Craftsmanship, and Lasting Legacy
The Inspiration Behind Ishtara
Ishtara creates jewellery that honours the strength, spirit, and brilliance of every individual. Inspired by the Sanskrit words “Ishq” (Love) and “Tara” (Star), our name reflects a vision to craft pieces that shine with meaning and emotion.
A Legacy Since 1986
Rooted in a rich tradition, Ishtara Jewellery began as Indian Jewellers in Singapore, serving the community with timeless craftsmanship. As the world evolved, we rebranded to Ishtara, blending contemporary style with our cultural legacy. Today, our every collection reflects this journey and honours our heritage while embracing modern elegance.
Global Recognition in Jewellery Craftsmanship
We are proud to be Singapore’s first homegrown jeweller awarded the World Diamond Mark, reflecting our commitment to ethically sourced, high-quality diamonds. Our certifications, including DES, IGI, GIA, SGL, SJA, and BIS Hallmark, further ensure trust, quality, and authenticity.
Heritage, Craft, and Contemporary Vision
For over 40 years, Ishtara Jewellery has been a trusted name in Singapore, building a legacy of craftsmanship, quality, and timeless designs. We have celebrated countless special moments with our customers, blending tradition with contemporary elegance.
Our Vision
To be Singapore’s leading jewellery brand, catering to the niche market while fulfilling consumer needs with a comprehensive range of products and services.
Our Mission
To offer best-in-class jewellery with affordable pricing, unique designs, and a contemporary range, catering to consumers of all ages and style.
BRAND ESSENCE
As we step into the next chapter of Ishtara, Power. Love. Soul. You. stands as our promise to craft jewellery that honours your emotions, celebrates your milestones, and reflects the beauty of your journey.
POWER
Power is the strength within you: the courage to grow, to express, and to celebrate your moments. It is the confidence you feel when choosing a piece that reflects your identity and achievements.
Jewellery becomes powerful only when it becomes yours, when your story gives it life. From the first piece you bought to the gift you chose for someone special, Power transforms jewellery into a symbol of who you are and how far you’ve come.
At Ishtara, Power is the bond we share with every customer who has trusted us for 40 years.
LOVE
Love is at the heart of every story we’ve witnessed for four decades: a daughter’s first earrings, a wedding necklace, and a mother’s cherished gift. Love is not made of gold. Love is made of moments.
We are honoured to be part of these moments, becoming a bridge between you and the people you treasure. Every detail carries the love shared between our customers and their relationships.
Love connects us—You and Ishtara—across generations.
SOUL
Soul is the essence that brings jewellery to life, your memories, your values, and your roots. It is the invisible thread linking your heritage to the stories you pass on.
At Ishtara, Soul comes from our artisans, our legacy, and most importantly, You, because your meaning and emotion turn every jewel into something timeless.
Jewellery becomes extraordinary not just by how it looks, but by the Soul you bring into it.
YOU
You are the beginning, the journey, and the purpose of everything we do. Every creation honours your individuality, your milestones, and the memories that make your life meaningful.
For 40 years, Ishtara has walked beside You, celebrating your story and reflecting your true essence in every piece. We exist to empower You, to inspire You, and to remind You that your story matters.
At Ishtara, it has always been You who completes the story.
POWER
LOVE
SOUL
YOU
As we step into the next chapter of Ishtara, Power. Love. Soul. You. stands as our promise to craft jewellery that honours your emotions, celebrates your milestones, and reflects the beauty of your journey.
POWER
Power is the strength within you: the courage to grow, to express, and to celebrate your moments. It is the confidence you feel when choosing a piece that reflects your identity and achievements. Jewellery becomes powerful only when it becomes yours, when your story gives it life. From the first piece you bought to the gift you chose for someone special, Power transforms jewellery into a symbol of who you are and how far you've come. At Ishtara, Power is the bond we share with every customer who has trusted us for 40 years.
LOVE
Love is at the heart of every story we’ve witnessed for four decades: a daughter’s first earrings, a wedding necklace, and a mother’s cherished gift. Love is not made of gold. Love is made of moments. We are honoured to be part of these moments, becoming a bridge between you and the people you treasure. Every detail carries the love shared between our customers and their relationships. Love connects us—You and Ishtara—across generations.
SOUL
Soul is the essence that brings jewellery to life, your memories, your values, and your roots. It is the invisible thread linking your heritage to the stories you pass on. At Ishtara, Soul comes from our artisans, our legacy, and most importantly, You, because your meaning and emotion turn every jewel into something timeless. Jewellery becomes extraordinary not just by how it looks, but by the Soul you bring into it.
YOU
You are the beginning, the journey, and the purpose of everything we do. Every creation honours your individuality, your milestones, and the memories that make your life meaningful. For 40 years, Ishtara has walked beside You, celebrating your story and reflecting your true essence in every piece. We exist to empower You, to inspire You, and to remind You that your story matters. At Ishtara, it has always been You who completes the story.
Ishtara Certifications & What They Mean
Recognises jewellers who follow strict standards in diamond grading, pricing, and ethical sourcing within Singapore.
Diamond Exchange Singapore (DES)
Awarded to retailers committed to promoting natural diamonds, transparency, and responsible business practices on a global level.
World Diamond Mark (WDM)
Certifies the purity and authenticity of gemstones and diamonds, providing detailed grading reports trusted worldwide.
International Gemological Institute (IGI)
The world’s most respected diamond grading authority, ensuring high standards in diamond quality and authenticity.
Gemological Institute of America (GIA)
Offers scientific grading for diamonds, confirming accuracy in carat weight, cut, clarity, and colour.
Solitaire Gemmological Laboratories (SGL)
Official recognition as a trusted jeweller in Singapore, following industry guidelines and fair trade standards.
Singapore Jewellers Association (SJA)
Guarantees the purity of gold at 91.6 percent (22K), ensuring that every piece meets Singapore’s hallmarking standards.
