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WSQ Transforming Content Creation with AI: Tools and Techniques
Learn to create impactful text, graphics, and videos using Generative AI tools in two days.
- Course Duration: 14.5 hours
Course Overview
This course is targeted at helping traditional businesses, digital businesses, and content creators to curate, create and improve visual and textual content for their various business uses. This two-day course is suitable for professionals who are new to content creation or those looking to streamline and improve their existing design processes using a variety of Generative AI Tools’ robust features.
This training not only equips the learner with the know-how to make their content popular but also strategically aligns with their company’s objectives. Emphasizing practical skills that cater to current industry demands, this course will include practical sessions using online tools and resources to create content, including text, graphics, short videos and more.
Eligibility Criteria:
- Suitable for social media marketers, digital marketing executives, graphic designers, and content creators.
- Minimum G.C.E. ‘N’ level qualification OR proficiency in reading, listening, speaking, and writing in English at a level equivalent to Workplace Literacy Level 5.
- Basic computer proficiency required.
- At least one year of work experience in a role involving computer-based tasks.
What Will You Learn
- Explore and research new and emerging content creation methods and tools
- Develop concepts and manage partnerships with external content creators and vendors to meet content requirements
- Master professional photography and videography techniques
- Create high-quality content, including text, images, and videos, using AI tools
- Learn best practices for prompt engineering to optimize AI-generated content
- Collaborate with stakeholders to test and implement content that aligns with their artistic vision
Modules
Classroom Facilitation & Practical: 14.5 hours | Assessment: 1.5 hours
MODULE 1 Content Trends, Tools and Formats
- Emerging Trends in Content Creation
- Latest Content Creation Methods and Tools
- Know Your Audience
- Brand Authenticity and Trendiness
- Understanding AI’s Role in Various Industries And Applications
- Trending Generative AI Tools in Content Creation, Marketing, and e-Commerce
- How AI Tools Enhance Productivity and Creativity
- How to Remain Updated on the Latest and Greatest
Learning Outcomes
Facilitate research in new and emerging content creation methods and tools
MODULE 2 Content Ideation and Creation
- Copyright and Licensing Requirements
- Concept Creation and Its Importance
- Key Elements of Effective Concept Creation and Their Measurement
- Working with Content Creators / Vendors
- Liaising with Creators/Influencers on Various Platforms
- Emotional Triggers and “Story-selling”
Learning Outcomes
Manage concept creation and partnerships with external content creators and vendors to achieve content requirements
- Smartphone Photography and Videography Techniques
- Storyboarding for Videography
- Basics of Prompting for AI Tools
- Crafting Ad Copies with ChatGPT
- CapCut Video Editing
- Generating Images Using Leonardo AI
- Generating Posters Using DreamLab
- AI Clone Video Generation with HeyGen
- Enhancing E-Commerce Images
Learning Outcomes
Produce the required content in alignment with stakeholders’ requirements using AI Tools
MODULE 3 Testing and Implementation
- Involving Stakeholders in the Content Testing and Implementation Process
- Collating Constructive Feedback and Acting on Them
Learning Outcomes
Liaise with relevant stakeholders during the testing and implementation of content to ensure that content is aligned with their artistic vision
Tools Covered
Our Trainers
Wei Kuan ACLP Trainer
Wei Kuan is a digital marketing expert specializing in AI-driven content creation. With experience in social media, graphic design, and digital strategy, she helps businesses streamline content production. In this course, she guides learners in using AI tools to enhance creativity and efficiency.
Course Subsidies
SFC, SFEC, and PSEA can be utilised by eligible learners to offset course fee payable (inclusive of GST) after funding. Course funding validitiy period: 2 Years
- Non Small-Medium Enterprises (Non SMEs)
- Small-Medium Enterprises (SMEs)
- Course Fees
- $988.00
- $988.00
-
Course Fees
(After SkillsFuture Subsidy) -
$494.00
(After 50% Subsidy) -
$691.60
(After 70% Subsidy)
-
9% GST
(On Full Course Fees) - $88.92
- $88.92
- NETT Course Fee
- $582.92
- $385.32
SkillsFuture Credits Claimable
Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
* Expiring on 30 June 2025
Absentee Payroll Support
Additional Support via Absentee Payroll: Claimable up to $4.50/hour, capped at $100,000 per enterprise per calendar year.
PSEA Coverage
Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout
-
Singapore Citizens
(21 to 39 years old)
Permanent Residents
(21 years old & above) - Singapore Citizens (40 years old & above)
- Course Fees
- $988.00
- $988.00
-
Course Fees
(After SkillsFuture Subsidy) -
$494.00
(After 50% Subsidy) -
$691.60
(After 70% Subsidy)
-
9% GST
(On Full Course Fees) - $88.92
- $88.92
- NETT Course Fee
- $582.92
- $385.32
Maximize Your Learning
Use SkillsFuture Credits to cover remaining fees for Singaporeans 25 and Above
NTUC UTAP Members
Get up to 50% support on course fees after subsidy
Leverage Your PSEA
Singaporeans 30 and below can cover remaining course fees with PSEA
Ready to
Learn with Us?
Phone
(+65) 6518 9759
enquiry@websentials.com.sg
Training Centre
111 North Bridge Rd,
#06-34 Peninsula Plaza,
Singapore 179098.
Frequently Asked Questions
Who is eligible to enroll in this course?
This course is ideal for social media marketers, digital marketing executives, graphic designers, and content creators looking to optimize their content creation processes. Participants should have at least a G.C.E. ‘N’ level qualification, be proficient in basic computer usage, and possess at least one year of work experience in a role that involves computer-based tasks.
What is the breakdown of class hours and assessments for the course?
The course consists of 6 hours of classroom instruction and 8.5 hours of practical training. The assessments include a 0.5-hour written exam and a 1-hour practical exam, making the total course duration 16 hours.
What certification will I receive after completing the course?
Upon successfully completing the course, you will receive a Certificate of Completion from Websentials Academy and a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a nationally recognized certification that validates your expertise and enhances your employability in Singapore.